A better business tomorrow starts with YOU today
Contact

Why are company values so important?

Dave Christie - 03.10.2024

Company values are the guiding principles or beliefs that shape the culture and behaviour of a company. They often include values related to integrity, innovation, teamwork, the environment, and customer relations.

Talent will often want to work for a company whose values align with their own. Staff morale, retention and productivity can be boosted by sound values.

Values help a company understand and work towards clear goals. Customers and clients are attracted to doing business with a company that has a clear value-based vision. To discover an organisation’s values, start by establishing a purpose or mission for the business. Understating the company mission first will make it easier to create values linked to this vision. Think about how you want clients to perceive the organisation and shape the values around these client perceptions.

After you have formulated your values, all business processes need to reflect them. Values should guide employee behaviour, how customers are treated and how the company relates to the wider community in which it operates.

Company values, however, should not be fixed. As the organisation grows, its values need to be refined and developed. Solid clear values make a big difference to a company’s success and direction.

If you want to get independent advice from a business consultant or coach who can look at the organisation from an outsider’s perspective, talk to us at Cheshire Business Coaching. We’ll take a hard analytical look at your business model and help you formulate values that align with both your business and personal ethics.

Related posts

Follow me on social media exclusive business tips and tricks

Harry Heath

XO Business Development Solutions

For the last few months, I’ve been meeting with Dave Christie from Cheshire Business Coaching who is a remarkable business coach specialising in working with small and medium sized business and helping them achieve growth.

Dave has been an incredible support to me, helping me to gain crystal-clear clarity on my business and personal goals. His expert insights and unwavering support have empowered me to take focused actions that are driving my business forward.

My Monday morning TOG meetings are a gift to myself and they’re the most important couple of hours in my working week. They represent valuable time where I put my phone on “Do Not Disturb” and just focus on me and my business. A huge thank you to Dave for all his support and effort over the last few months and I’d highly recommend him to any “solopreneurs” or small business owners that are looking to achieve more!

Unlock your full potential

Book your FREE 60 minutes in my calendar by clicking the link below