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What’s the point of a business coach?

Dave Christie - 03.09.2024

Business owners often perceive themselves as trailblazing entrepreneurs solely accountable for expanding their business. They view themselves as self-sufficient, not needing external assistance from a business coach. However, this mindset may be misguided for several reasons.

To begin with, a business coach plays a crucial role in establishing realistic visions and goals. Many business owners tend to set overly ambitious objectives, only to fall short of achieving them. A proficient business coach can aid in formulating both short-term and long-term goals that are attainable. They can also examine personal aspirations and visions, assisting in the creation of an ideal lifestyle.

While a business coach does not make decisions for the business, they offer valuable perspectives, insights and guidance that inform the decision-making process to achieve positive outcomes. A well-structured roadmap is essential for guiding the growth of a business. A competent business coach has expertise in how to improve profitability and success. They provide invaluable knowledge to develop a growth plan with a high probability of success.

Business owners possess certain skills, yet continual skill enhancement and learning are vital for success. Whether it is enhancing communication, project management, or team building skills, business coaching can pinpoint areas that require improvement.

Top business leaders including Steve Jobs and Bill Gates have invested in coaching. However, you don’t need ambitions of a billionaire business leader to benefit from business coaching. Talk to us at Cheshire Business Coaching to discuss how we can help you grow your business and your life.

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I have been working with Dave since the start of 2022. Dave has a positive, can do attitude and is the ultimate professional. Dave goes above and beyond to support the needs of his Clients and deliver against their objectives. I would have no hesitation in recommending Dave as a Strategic commercial partner for any Food & Drink business looking to grow via sales maximisation.

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